by A.J. Steinberg, CFRE of Queen Bee Fundraising
For many organizations, events are a big lift—demanding all-hands-on-deck energy, tight timelines, and a long list of logistics. Volunteers often play a vital role in making those events possible, and their contributions are invaluable. But here’s the real magic: an event isn’t just a place for volunteers to lend a hand—it’s a powerful entry point for building long-term loyalty.
When done right, events can transform one-time helpers into lifelong champions of your mission.
The Event Experience: More Than a Shift
Volunteers often show up for an event with a limited view: “I’m here to check people in,” or “I’ll help
with cleanup.” But what if their experience went beyond the task?
Imagine if your event:
• Connected them emotionally to your cause
• Made them feel part of a community
• Showed them the impact of their service
• Celebrated their time, energy, and heart
Now, that’s the kind of experience people want to return to.
Events as Volunteer On-Ramps
Events are the perfect setting for potential long-term volunteers to:
• Get to know your team and values
• See your work in action
• Discover how they can contribute beyond one day
Think of your events as on-ramps to deeper involvement. With a thoughtful approach, that
registration desk volunteer could become your next monthly donor, committee member, or board
recruit.
Keys to Building Loyalty Through Events
Here’s how you turn short-term participation into long-term passion:
1. Set the Stage with Purpose
Before the event, help volunteers understand the “why” behind the event and how their role supports
your mission. When people understand the purpose behind their tasks, they feel like they’re part of
something meaningful.
2. Make It Personal
A personal note from a staff member. A social media shout-out. A quick “We couldn’t have done it
without you.” These small gestures build big bridges.
3. Welcome Them Like Guests
The same way you would welcome a donor or sponsor, welcome your volunteers with warmth and
clarity. Offer an orientation, introduce them to staff, and create a sense of belonging right from the
start.
4. Show Impact
After the event, follow up with more than a generic thank-you. Share what was accomplished: how
much was raised, how many people were served, or what success looked like. Tie their efforts directly
to the outcome.
5. Invite Them to Stay Involved
Too many organizations say “thanks” and then go silent. Keep the connection going! Invite event
volunteers to future events, ongoing roles, or educational sessions that help them grow with you.
Your Next Champion Might Be Wearing a Volunteer Badge
Volunteers want to be part of something bigger than themselves. Events are your chance to show them
they are—and that they belong with you long after the lights go down and the tables are packed away.
So the next time you host an event, think beyond the day-of duties. Think about how you can make the
experience meaningful, memorable, and motivating. Because one-time helpers are wonderful—but
lifelong champions? They’re transformational.
